RxHelp ONE

Sore Thumb managed to teach us the core fundamentals of Social Media Marketing in 15 minutes, which was more impactful and understandable than other agencies have been able to do in hours.
— David Leitner, RxHelp

RxHelp came to us with a unique problem; they needed to package a complex product into a clean, bite-sized, advertising campaign directly targeted at their key demographics.

The product? The RxHelp ONE card: a patient assist program that allows Canadians to save on their brand name prescriptions. They called on us to help raise awareness of the product among young women who use oral contraceptives.

We began by developing a series of creatives to brand their cards. A visual campaign that included both video...

And photography!

But that was only the first step—they also needed a team to get those creatives out into the world! That's where our marketing team stepped in.

We created and ran their campaign across both Facebook and Instagram, helping them grow from reaching just a few hundred people to hundreds of thousands over just a couple of months. We also managed their Twitter account while we are at it!

With our help, they were able to reach new customers, funnel more visitors to their website, and get the RxHelp ONE Card into the hands of those who need it.

Mission accomplished.


Aspen Pharmacare Canada

When Aspen Holdings was planning their entrance into the Canadian market, they knew they’d need a clean, contemporary marketing approach to resonate with Canadian patients and healthcare professionals.

From strategy, to design, to execution, Sore Thumb helped Aspen through the entire process. We worked to cultivate their reputation as a helpful, caring, and open company, and continue to partner with them to lay the foundation for future products and services.

Sore Thumb took the time to understand the brand, and delivered clear, elegant, high impact creatives. They bring a fresh, contemporary perspective, and they’re capable of managing a full range of responsibilities from marketing and strategy development, to design and digital platform management. Working with Sore Thumb made our Canadian launch pain-free.
— Sylvain Desjeans, Country Manager

As part of the digital strategy, we developed a website that features custom imagery with a distinctly Canadian tone, to help show visitors that while this company is multi-national, their Canadian team knows and understands our market.

A gated section of the site will help patients find key information on the medicines that they've been prescribed, including instructional imagery that was also developed in-house.


Ontario Skills Passport

The Government of Ontario came to us with a unique challenge: they wanted a series of engaging, helpful videos in both English and French to help new immigrants from around the world familiarize themselves with the Ontario Skills Passport.

This robust tool allows immigrants to find ways of transferring their existing skills to a Canadian workplace.

Throughout the production process, we focused on providing content that is clear, helpful, positive, and welcoming. We coordinated multiple interviews with experts in unique locations, brought to life two scripted pieces, and provided closed captioning services in English, French, and Arabic.

Working closely with the Government of Ontario, we created a series of videos that are now featured prominently on the OSP website and shared with new immigrants from all around the world.

"Transfer Your Skills to a Great Job"

"Find the Skills You Need"

"Putting Your Skills to Work"


The New School of Finance

Fun fact: our very first shoot in the industry (way back when) was with financial guru Shannon Simmons! She has been named one of Canada's Top 30 Under 30, recently won the 2014 Notable Award for Best In Finance, and is a regular financial expert on CTV News in Canada.

Simmons founded the New School of Finance in 2015—a hub for DIY online courses, which won a 2016 Wealth Professional Award for Digital Innovation & Marketing of the Year.

Sore Thumb has worked closely with Shannon Simmons and the New School of Finance to create a variety of marketing tools, including a promotional video and a library of intensive course videos.

I use Sore Thumb to produce and direct all of my digital content. They are so reliable and fun! The finished product is always killer. It’s beautiful, it’s creative and it’s exactly what I’d hoped it would be. I would recommend them to anyone who needs high quality video production who appreciates good service and teamwork.
— Shannon Simmons, CFP & Founder of the New School of Finance

Jane Goodall Institute

Sometimes we get projects that allow us to flex our creative muscles. The best of them also give us the opportunity to contribute to a good cause.

When the Jane Goodall Institute of Canada asked us to create a video promoting their Launch + Link event, we knew the project would be just that! And we happily dove right in.

Working with Sore Thumb was a wonderful, effortless experience. They understood our goals, kept us in the loop, and worked closely with us to deliver a video that really captured the spirit of the event and its participants.
— Jane Goodall Institute of Canada

We were presented with a challenge: consolidate three full days of event goodness into a five-minute video. We had to communicate the goals of the program, showcase the amazing people involved (Dr. Jane Goodall, Robert Bateman and Ontario Premier Kathleen Wynne to name a few), convey the participants’ journeys, and inspire viewers to take action against injustice in the world.

What's more, we only had a limited time to get the material we needed.

But with careful coordination, amazing shooters, and thoughtful editing, we succeeded!

We worked hand-in-hand with the Jane Goodall Institute to bring the video to life, and created an end product that they (and we, let’s be real) are extremely proud of.