Firefly Creative Writing

These people are powerhouses of skill and kindness.
— Chris Kay Fraser, Founder of Firefly Creative Writing

It feels strange to think of Chris Fraser as a “client”—we’ve been working with her on various projects for so long that she feels more like a friend.

First, it was a series of videos showcasing the wonderful work that she and her fellow writing coaches do over at Firefly Creative Writing. Like this one, which lives on the website's landing page:

We shot these vignettes of the Firefly team, too!


As we got to know the team, we became acutely aware of how their website was causing them a lot of frustration. Over time, we hatched a plan to overhaul the site in a way that kept the visual identity intact while providing the Fireflies with a better experience for editing, publishing, and updating.

When you think of a website project, you often think of sweeping re-designs, but the Firefly Creative Writing website required a more delicate touch. We were tasked with keeping their beloved visual design largely intact, while rebuilding everything behind the scenes to ensure that the site scaled perfectly on mobile devices and could grow as the business did.

Of course, building the site is only the first part of the equation.

Along the way, we made sure to add in some additional perks—a more effective newsletter sign-up system, some refreshed design elements to convey Firefly's personality across all aspects of the site, and of course a healthy dose of performance and security tuning.

We laid the foundations, but ultimately it was Chris' team who really made it shine. By giving them the tools and the skills they needed to make changes, re-arrange elements, and be in control of their content, we made sure that they felt self-sufficient enough to tackle everyday web needs.

After all, our goal isn't to keep clients on a leash, it's to remove barriers for them and empower them to grow. And the next time they have a beautiful new venture...they'll know exactly where to find us!