When Tanya approached us to prepare some marketing materials surrounding her Step Into Your Starring Role program, we knew we were being entrusted with a very special task.
Shooting events is always a dynamic experience, but in this case we knew we would be entering a deeply meaningful environment, a safe space created by Tanya with the express purpose of giving the program's participants a place to explore their dreams and face their fears together.
From the start, we knew that our presence had to be as unobtrusive as possible, so we shot the event with a minimal amount of fuss and a thoughtful attention to detail. Our priority was allowing the participants to have their space, privacy, and dignity unimpeded by the presence of a big crew with lots of gear.
Over the course of two days—one event day and one follow up day with Tanya—we captured a wealth of beautiful moments both in video and photo form. Using these building blocks, we assembled a landing page video, a teaser for the Step Into Your Starring Role program itself, and a rich album of photography that Tanya can draw from for her social marketing endeavours.
While we thrive on large-scale challenges, sometimes it's the projects on a more intimate scale that end up being the most rewarding.