Marketing

Accelera Canada

We produced & promoted several videos for Accelera Canada, a company that helps emerging biotech ventures expand to Canada.

Accelera Canada needed to appeal to a very specialized audience—they wanted to reach international pharmaceutical companies who might not know that:

  • Canada is a Top 10 market
  • Canada's per capita spending on pharmaceuticals is among the highest in the world
  • Almost 60% of the Canadian market is actually in the private sector

We shot with the wonderful Accelera team for a day, and got a ton of footage we could use for several spots, like these:

We are also working on a LinkedIn marketing campaign for Accelera, to increase brand awareness and promote the videos.

RxHelp ONE

Sore Thumb managed to teach us the core fundamentals of Social Media Marketing in 15 minutes, which was more impactful and understandable than other agencies have been able to do in hours.
— David Leitner, RxHelp

RxHelp came to us with a unique problem; they needed to package a complex product into a clean, bite-sized, advertising campaign directly targeted at their key demographics.

The product? The RxHelp ONE card: a patient assist program that allows Canadians to save on their brand name prescriptions. They called on us to help raise awareness of the product among young women who use oral contraceptives.

We began by developing a series of creatives to brand their cards. A visual campaign that included both video...

And photography!

But that was only the first step—they also needed a team to get those creatives out into the world! That's where our marketing team stepped in.

We created and ran their campaign across both Facebook and Instagram, helping them grow from reaching just a few hundred people to hundreds of thousands over just a couple of months. We also managed their Twitter account while we are at it!

With our help, they were able to reach new customers, funnel more visitors to their website, and get the RxHelp ONE Card into the hands of those who need it.

Mission accomplished.


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Aspen Pharmacare Canada

When Aspen Holdings was planning their entrance into the Canadian market, they knew they’d need a clean, contemporary marketing approach to resonate with Canadian patients and healthcare professionals.

From strategy, to design, to execution, Sore Thumb helped Aspen through the entire process. We worked to cultivate their reputation as a helpful, caring, and open company, and continue to partner with them to lay the foundation for future products and services.

Sore Thumb took the time to understand the brand, and delivered clear, elegant, high impact creatives. They bring a fresh, contemporary perspective, and they’re capable of managing a full range of responsibilities from marketing and strategy development, to design and digital platform management. Working with Sore Thumb made our Canadian launch pain-free.
— Sylvain Desjeans, Country Manager

As part of the digital strategy, we developed a website that features custom imagery with a distinctly Canadian tone, to help show visitors that while this company is multi-national, their Canadian team knows and understands our market.

A gated section of the site will help patients find key information on the medicines that they've been prescribed, including instructional imagery that was also developed in-house.