Photography

ZIF HR

Jane Brind, founder of ZIF HR, needed a clean, effective website for her career counseling business.

We worked closely with Jane to create something that felt authentic to her personality, giving her a platform for her blog, along with a way to clearly describe her services and keep people up to date with her latest speaking engagements.

We also did a photo shoot with Jane to get some new professional head-shots for use on the site and across her social profiles.

Ronna Bloom

We love working with Ronna Bloom—she's a speaker, poet, psychotherapist, and all-around wonderful human.

This year, Ronna released her latest collection of poetry in a book called 'The More'. She wanted to celebrate the launch with an entirely new look for her online presence, so we did a photo shoot and used the photos to create an entirely new, revamped website.

RxHelp ONE

Sore Thumb managed to teach us the core fundamentals of Social Media Marketing in 15 minutes, which was more impactful and understandable than other agencies have been able to do in hours.
— David Leitner, RxHelp

RxHelp came to us with a unique problem; they needed to package a complex product into a clean, bite-sized, advertising campaign directly targeted at their key demographics.

The product? The RxHelp ONE card: a patient assist program that allows Canadians to save on their brand name prescriptions. They called on us to help raise awareness of the product among young women who use oral contraceptives.

We began by developing a series of creatives to brand their cards. A visual campaign that included both video...

And photography!

But that was only the first step—they also needed a team to get those creatives out into the world! That's where our marketing team stepped in.

We created and ran their campaign across both Facebook and Instagram, helping them grow from reaching just a few hundred people to hundreds of thousands over just a couple of months. We also managed their Twitter account while we are at it!

With our help, they were able to reach new customers, funnel more visitors to their website, and get the RxHelp ONE Card into the hands of those who need it.

Mission accomplished.


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Aspen Pharmacare Canada

When Aspen Holdings was planning their entrance into the Canadian market, they knew they’d need a clean, contemporary marketing approach to resonate with Canadian patients and healthcare professionals.

From strategy, to design, to execution, Sore Thumb helped Aspen through the entire process. We worked to cultivate their reputation as a helpful, caring, and open company, and continue to partner with them to lay the foundation for future products and services.

Sore Thumb took the time to understand the brand, and delivered clear, elegant, high impact creatives. They bring a fresh, contemporary perspective, and they’re capable of managing a full range of responsibilities from marketing and strategy development, to design and digital platform management. Working with Sore Thumb made our Canadian launch pain-free.
— Sylvain Desjeans, Country Manager

As part of the digital strategy, we developed a website that features custom imagery with a distinctly Canadian tone, to help show visitors that while this company is multi-national, their Canadian team knows and understands our market.

A gated section of the site will help patients find key information on the medicines that they've been prescribed, including instructional imagery that was also developed in-house.


The New School of Finance

Fun fact: our very first shoot in the industry (way back when) was with financial guru Shannon Simmons! She has been named one of Canada's Top 30 Under 30, recently won the 2014 Notable Award for Best In Finance, and is a regular financial expert on CTV News in Canada.

Simmons founded the New School of Finance in 2015—a hub for DIY online courses, which won a 2016 Wealth Professional Award for Digital Innovation & Marketing of the Year.

Sore Thumb has worked closely with Shannon Simmons and the New School of Finance to create a variety of marketing tools, including a promotional video and a library of intensive course videos.

I use Sore Thumb to produce and direct all of my digital content. They are so reliable and fun! The finished product is always killer. It’s beautiful, it’s creative and it’s exactly what I’d hoped it would be. I would recommend them to anyone who needs high quality video production who appreciates good service and teamwork.
— Shannon Simmons, CFP & Founder of the New School of Finance